Privacy Policy

Last Updated: 2026

Elegant DS ("we," "us," "our," or "Company") operates the elegantds.co.uk website. This Privacy Policy explains how we collect, use, disclose, and otherwise process personal data in connection with our services.

Information We Collect

We may collect the following types of information:

• Personal Information: Name, email address, and other contact details you voluntarily provide when contacting us or signing up for newsletters.
• Technical Data: IP address, browser type, device information, and operating system.
• Usage Data: Pages visited, time spent on site, links clicked, and referring URLs.
• Cookies: Cookies and similar tracking technologies to recognize you and remember your preferences.

How We Use Information

We use collected information for the following purposes:

• Conducting website analytics and performance monitoring.
• Tracking affiliate commissions and referral conversions.
• Improving site functionality, user experience, and content.
• Sending promotional emails and updates (with your consent).
• Complying with legal obligations and fraud prevention.

Cookie Policy

We use the following types of cookies:

• Essential Cookies: Required for site functionality.
• Analytics Cookies: Track user behaviour and site performance (Google Analytics, similar tools).
• Marketing Cookies: Enable affiliate tracking and conversion measurement.
• Preference Cookies: Remember your settings and choices.

You can control cookies through your browser settings or opt-out using cookie consent tools available on our site. Please note that disabling essential cookies may affect site functionality.

Third-Party Links

Our website contains links to external casino operators and affiliate partners. We are not responsible for the privacy practices, terms, or content of third-party websites. We recommend reviewing their individual privacy policies before engaging with them. We do not control how these external parties collect, use, or protect your personal data.

Your Rights

For UK/EU Users (GDPR): You have the right to:

• Access your personal data.
• Rectify inaccurate information.
• Request erasure ("right to be forgotten").
• Restrict processing.
• Data portability.
• Withdraw consent at any time.
• Lodge a complaint with your local data protection authority.

For US Users (CCPA): You have the right to know, delete, and opt-out of the sale or sharing of personal information, where applicable.

To exercise these rights, contact us using the details below.

Data Retention

We retain personal data only as long as necessary to fulfil the purposes outlined in this policy or as required by law. Affiliate tracking data is typically retained for accounting and compliance purposes (typically 7 years). You may request deletion of your data subject to legal obligations.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:

Email: privacy@elegantds.co.uk

We will respond to requests within 30 days in accordance with applicable law.